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Pay-per-click (PPC) is a popular form of advertising designed to bring traffic to a specific webpage. Once an ad is published on a website, the advertiser pays a fee when someone clicks on it. When done well, PCC is an effective way for businesses to drive traffic to their web pages and increase sales. However, there are some pitfalls to avoid when creating a PPC campaign. Here are some common PPC mistakes to know.
No Clear Goal
Being specific on your goals is important for a successful PPC campaign. While objectives like bringing more traffic to a website are a good start, you should focus on the details. Think about the types of people who are interested in your products or services and tailor your ads to appeal directly to them.
Poor Design
To get people to engage with your ads, they need to be appealing. Think about the colours and text you use and make sure images are high quality. HTML banner ads use elements such as video or trigger an action when the ad is hovered over, making them more interactive. Examples of this can be seen at Bannermen.
Not Optimising Campaigns
There may be times when ads perform well and times when they don’t. It is important to keep on top of optimising your campaigns to keep up their performance. This could include changing specific keywords and testing different bidding prices, to see what works best.
Poor Landing Pages
Your ads are directing people to your landing page where you want to encourage them to buy your products or services. According to TechRound, an effective landing page converts visitors into customers by using a variety of means such as compelling headlines, eye-catching images and persuasive writing. If your traffic is not converting into sales, it may be time to rethink your landing page.
PPC ads can be an effective way to generate sales for your business. However, they do need careful monitoring to ensure they perform well. If your ads are not getting you the results you need, go through this checklist to see what can be improved upon.
