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A well-handled website can become the skeleton of your daily operations, reducing labour hours and streamlining communications. If you feel your site is under-performing, here are a few elements to consider.
A Responsive or Mobile-First Site
Your website should display correctly on any device, and a responsive design will achieve that by scaling down your pages. A mobile-first design might suit you even better. It prioritises small screens first, so it offers faster loading times and improved search engine rank.
A Payment Portal
Websites for schools can reduce your HR costs by handling payments on your behalf for everything from trips to annual fees. Your portal will need to comply with PCI security standards, but it’s worth the effort.
Interactive Design
If your website hasn’t been upgraded in a year or more, it’s probably not living up to its potential. Dynamic motion graphics and 3D design elements can make your site more compelling and intuitive. Your design plays a key role in your brand identity, so make sure you’re proud of it. A specialist designer such as //www.fsedesign.co.uk/websites-for-schools/ can upgrade your aesthetic.
Tracking User Journeys
If you mapped your site poorly when you first created it, it’s probably difficult to use. You can improve your user experience by adding structure to the way users move through your site.
Your website is often the first thing potential students see relating to your school, and first impressions count. Your design should speak well of your brand, but it offers more than mere aesthetics. It can revolutionise the way you function.
